Job Description

TITLE: Director/Sr Director of Communications 

DEPARTMENT:  Marketing
REPORTS TO : Chief Marketing Officer

FLSA:  Full Time; Exempt

WHAT SETS YOU APART

Orlando City Soccer Club is looking for and experienced Director/Sr. Director of Communications to oversee the public and media relations for Major League Soccer’s Orlando City, National Women’s Soccer League’s Orlando Pride, MLS Next Pro’s Orlando City B, Inter&Co Stadium, as well as further holding enterprises. The Director/Sr. Director of Communications is responsible for the implementation of the Club’s communication strategy, messaging, and a broad range of business and competition-related communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Leads all day-to-day public and media relations for the Club, including all internal and external media and communications activities for the Club’s three teams, Academy and Inter&Co Stadium
• Lead the development and implementation of strategic communications plan that builds and maintains a positive Club reputation and generates earned media
• Oversees Communications department staff and budget
• Responsible for press releases, media advisories, match previews and recaps, talking points, FAQs and factsheets – plus additional copywriting as requested
• Serves as the point of contact for league communications (MLS, NWSL, MLS Next Pro) and ensure compliance with all team and league policies
• Responsible for maintaining all relevant statistical data and tracking club and team milestones
• Develop internal reports such as but not limited to media monitoring, earned media valuation, local market share of voice, etc.
• Builds and fosters strong, mutually beneficial relationships with local, national and international media members, as well as internal Club stakeholders (e.g. Soccer Operations staff)
• Work closely with coaches, players, and staff to gather insights and information for communication materials
• Oversees and facilitates interview requests and league asks for each of the Club’s three teams and Academy
• Responsible for media operations at team trainings and on match days
• In collaboration with members of other departments, lead campaigns and submissions for sporting and business awards
• Manages relationship with outside PR agencies and/or consultants to help develop and execute strategic crisis communications plans
• Provide guidance and training to players and staff on media interactions and public speaking
• Proactively pitch story ideas and secure media coverage for the teams and its players
• Oversees Club presence at events, conferences, panels, and other external opportunities to help drive key Club messages
• Other duties as assigned

QUALIFICATIONS

• Knowledge of soccer, MLS and the NWSL is preferred
• 5-7 years of professional experience in communications or related field.
• Bachelor’s Degree in communications, journalism, marketing or related field
• Fluency in both English and Spanish is preferred
• Strong interpersonal and public speaking abilities
• Excellent written and verbal communication skills
• Experience in juggling a number of work-intensive projects simultaneously, ability to meet and perform under tight deadlines and to think clearly under pressure
• Willingness to take initiative, own responsibilities, and raise standard of excellence
• Proficient in Microsoft Office Suite
• Proficiency in PR/Comms media monitoring tools like Cision, Meltwater, etc.
• Experience with Adobe Creative Suite preferred
• Able to work in a non-traditional setting and within a team atmosphere
• Available to work flexible hours including nights, weekends, and holidays

About Orlando City SC & Orlando Pride: 

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.  

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons. 

In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.  

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

In 2017, both teams moved into its privately-owned, soccer-specific venue – Inter&Co Stadium – located in the heart of downtown Orlando.

In July 2021, the Club – which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium – was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.  

For more information on Orlando City SC and Orlando, visit  OrlandoCitySC.com or  Orlando-Pride.com .

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