Job Description
Integrated Marketing Consultant Location Canton, OH :
Alpha Media - Canton, OH is seeking a dynamic, results-oriented Integrated Marketing Consultant (Sales) who has a proven record of building and maintaining ongoing relationships with existing clients through the entire sales cycle. The ideal candidate must possess proven business development and sales experience in Digital and/or Radio platforms. You must be a self-starter who is able to work with clients to meet marketing objectives and sell the value of Alpha Media's digital and local radio brands. This is not a startup position as we have established, long-term business clients you will be working with from the start. Our Digital business continues to grow at an extremely rapid pace along with our top-rated, top-billing local Radio group consisting of four live and local heritage stations and two statewide Radio Networks. Our team believes in a total solution approach using all our assets to bring long-term results for our business partners. You should demonstrate extensive knowledge of how to incorporate well-rounded marketing plans to get a client in front of the right audience including radio, digital; omnichannel/multi-channel campaigns, core products and services such as OTT/CTV, targeted display, streaming audio, SEO/SEM, mobile, social, and websites among others. Does selling multiple-channel marketing campaigns excite you? Do you enjoy working with a client on achieving their marketing goals and using data to prove out KPIs? Do you have client relationships that can be converted to Alpha Media's solutions? Responsibilities for this position may include:
- Generating new business and growing existing clients.
- Customizing marketing solutions integrating multiple channels of marketing that meet the client's key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns.
- Coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives.
- Analyze and coordinate with our execution team to assure KPIs are being met.
- Analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, ROI/ROAS, to be reviewed with the client,
- Embracing and championing company initiatives and utilizing tools provided to succeed.
- Participating in weekly sales meetings and training sessions.
- Inputting client orders and working with both production teams and the client success team to collect all needed information/creative to successfully launch a campaign.
- Ensuring attainment of monthly, quarterly, and annual budget goals.
- Successfully uncover and close new, non-radio advertisers utilizing plans comprised of local spot and/or digital/non-spot revenue areas.
- Understand digital marketing including mobile and programmatic digital advertising.
- Ensure that company initiatives and tools provided are used and maximized.
- Participate in weekly sales meetings and training sessions.
- Negotiate direct and agency business.
- Input client orders and copy using company-provided software.
- Ensure attainment of monthly, quarterly, and annual local + NTR + digital budget goals.
Requirements of this position include the following:
- A demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them.
- A minimum of two (2) years of sales experience.
- A proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals.
- Strong written and oral communication/presentation skills.
- Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment. Stress tolerance especially with tight deadlines and financial pressures.
- The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media's unique platform and value proposition.
- This position requires a fully insured personal vehicle and a valid driver's license.
Preference may be given to candidates who have the above experience plus the following:
- Experience building strategic presentations and dynamically presenting them to clients.
- Prior broadcast industry experience.
- General knowledge of sales concepts and sales software.
- Experience and knowledge of Microsoft Office and G-Suite programs.
- Bachelor's Degree in a related field.
Benefits: Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
- Employer-sponsored medical, dental & vision insurance with a variety of coverage options and additional benefits to choose from.
- Starting with 17 days of PTO, 11 Company Holidays, and a Birthday Day for you to use during your birth month.
- Employee Assistance Program (EAP) for full-time and part-time employees and all household members at no cost.
- 401(k) Retirement Plan with discretionary employer matching.
- Alpha Cares - paid volunteer hours.
- Pet adoption subsidy.
Who we are: Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO/SEM, mobile, social media, video, OTT/CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions. Alpha values
Integrity , a
Can Do Attitude ,
Passion ,
Competitiveness ,
Creativity, and embraces that work can be
FUN . If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.
Alpha Media is an equal opportunity employer and participates in E-Verify . If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or
[email protected] and include your full name, contact information, and the accommodation needed to assist you with the application process.
Job Tags
Holiday work, Full time, Part time, Local area,